Pay Per Click Management

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Learn The Basics Of Pay Per Click - PPC Marketing

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Google AdWords

When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.

Keyword Research

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

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PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles

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MODEL OF ADVERTISING

Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Track Conversions

With Google Ads conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.

Manage Your PPC Dollars: Set a Sensible Budget

There are three basic steps to setting a budget: identifying how your money is being spent; evaluating those expenses to see how they mesh with your financial priorities and cutting or tracking your ongoing expenses to see that you stay within those guidelines.

Find Niche Keywords: Long-tail Keyword Strategy

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

Good Writing: Don’t Ignore It

Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing.